youtube social-facebook social-twitter eye paper-clip mail toggle layout link bell lock unlock ribbon image signal target clipboard clock watch air-play camera video disc printer monitor server cog heart paragraph align-justify align-left align-center align-right book layers stack stack-2 paper paper-stack search zoom-in zoom-out reply circle-plus circle-minus circle-check circle-cross square-plus square-minus square-check square-cross microphone record skip-back rewind play pause stop fast-forward skip-forward shuffle repeat folder umbrella moon thermometer drop sun cloud cloud-upload cloud-download upload download location location-2 map battery head briefcase speech-bubble anchor globe box reload share marquee marquee-plus marquee-minus tag power command alt esc bar-graph bar-graph-2 pie-graph star arrow-left arrow-right arrow-up arrow-down volume mute content-right content-left grid grid-2 columns loader bag ban flag trash expand contract maximize minimize plus minus check cross move delete menu archive inbox outbox file file-add file-subtract help open ellipsis instagram youtube

Concertina Ashtray

By Vergara

4+

The Concertina Ashtray a playful and fun way of creating a cleaner environment through the theory, ‘if someone is watching you, you’re less likely to commit an offence’.

Campaign Name: Concertina Ashtray
Delivered By: Vergara
Designed By: Gabriel Vergara II
Main Objective: Behaviour change, raising awareness/ communications campaigns
Type: Communications campaign incl. posters, Installations incl. art, Infrastructure: physical intervention (incl. bins)
Location: Urban
Cost: £500 - 750

Summary

The Concertina Ashtray a playful and fun way of creating a cleaner environment through the use of theory, ‘if someone is watching you, you’re less likely to commit an offence’.

The Concertina Ashtray is designed to capture smokers’ eyes by using the optical illusion of eyes following you. This notion of you being ‘watched’ should be enough for smokers to dispose of their butts in the ashtray. The Concertina Ashtray has been designed to allow smokers to capture it from both directions, image on one side and the disposal hole on the other.

The images can range from famous locals to the Mona Lisa. This add an element of playfulness where the interaction becomes more than just a visual element but a memorable one should be enough to change the behaviour of the smoker.

Headline Finding

No formal evaluation has been conducted.

Other examples of this campaign

Neat Streets Edinburgh

Stine Wilhelmsen
This is a great take on reducing cigarette litter. The Concertina Ashtrays are being trialled as part of Neat Streets Edinburgh, an anti-litter campaign run by Hubbub UK in collaboration with Keep Scotland Beautiful, The City of Edinburgh Council, and local residents and shopkeepers from the Greater Grassmarket Business Improvement District (BID). For more information see:
Visit Site

Have you already done a version of this campaign?

Add response

Upload Your version of this project: