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Don’t Mess Harare

By Keep Zimbabwe Beautiful

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Raising awareness and education can also build community engagement and support for litter prevention actions.

Campaign Name: Don't Mess Harare
Delivered By: Keep Zimbabwe Beautiful
Designed By: Bob Riyete Mavende
Main Objective: Gathering data (monitoring), Behaviour change, raising awareness/ communications campaigns, Behaviour change, infrastructure/access/technology, Behaviour change, community engagement
Type: Communications campaign incl. posters, Installations incl. art, Give away/product hand outs, Infrastructure: physical intervention (incl. bins), Technology (incl. apps)
Location: Urban

Summary

Littering is one of the most problematic environmental issues in Zimbabwe (especially but not limited to urban areas). It is astounding that 94% of Zimbabweans identify litter as a major environmental problem and yet they still litter.The litter situation in the Harare’s CBD has worsened since 2000 and this coincided with the socio-economic and political problems that the country has been facing to date. Some of the problems associated with littering include poor governance and corruption as well as shortage of equipment and manpower at City of Harare.

Keep Zimbabwe Beautiful has decided to initiate a liaison through the Don’t Mess Harare campaign with possible stakeholders and role-players from all walks of life. The purpose of the liaison is to form an informal but purpose-driven common front to address the deteriorating environmental situation in the metropolitan province. This effort is expected to be successful.
What we, at Keep Zimbabwe Beautiful, feel is crucial to the project in general, is that as citizens, we should become proactive and not litter in the first instance. If we do not litter – if such a public mind shift could be achieved– then there would be so much less to clean up. This remains our top priority. So expecting as much help as possible to achieve our goal!

Headline Finding

94% of Zimbabweans identify litter as a major environmental problem and yet they still litter so they is a need to do educational awareness.The Environmental Management Agency EMA identifies primary sources of litter in Zimbabwe as:
 The public dropping garbage in the street
 Motorists who throw away garbage wily nilly
 Uncovered loads which have the potential to be blown out of trailers and cause roadside littering.
Motivational Factors Influencing Littering in Harare’s Central Business District (CBD), Zimbabwe

 Household refuse disposal and collection. Animal scavengers and the wind can dislodge unsecured items placed out on the corner for collections. Litter can also result from overloading containers.
 Incorrectly secured commercial refuse can easily become litter through poor methods of disposal.
 Construction projects have the potential to generate waste if these are not sustainably done
 People at leisure e.g. at a picnic site may drop litter
 Entertainment events can produce litter; these are common in Harare’s CBD. These events create a large amount of litter, which can overflow onto neighbouring areas when control measures are not cautiously planned.
 Illegal dumping of waste on undesignated sites.

As much as educational awareness outreach is needed they is also the need to improve infrastructure facilities such as bins and also improve the collection services

Considerations

Raise educational awareness and improve infrastructure facilities such as bins and also improve the collection services.

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