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Fumo

By Ioglo

1+

Fumo is an interactive smoker's pole that rewards each disposal with a light and sound extravaganza.

Campaign Name: Fumo
Delivered By: Ioglo
Main Objective: Behaviour change, raising awareness/ communications campaigns, Behaviour change, infrastructure/access/technology
Type: Installations incl. art, Infrastructure: physical intervention (incl. bins)
Location: Urban
Cost: £1k – 2.5k

Summary

Fumo is an interactive smoker’s pole that celebrates each cigarette-disposal with a cheerful audiovisual show, consisting of a witty sound sample and a light tube that dances a choreography on the music. Each time a cigarette is tossed in, an energetic tune starts to play for 5 – 10 seconds and 56 LED’s start to perform a lively choreography to the music. The tune will vary per disposal as the smoke pole contains over 50 sound samples, ranging from a joyous gospel choir performance to Homer Simpsons ‘D’oh!’.

Headline Finding

Fumo was installed on Villiers Street, the second busiest street in London for the anti-littering campaign #NeatStreets initiated by start-up charity Hubbub and sets an example of how we can solve societal issue’s by utlizing ‘Fun’ rather than correction.

Over 300.000 by passers saw the invention on Villiers street, London. The campaign video was seen over 35.000 times on YouTube and Fumo was featured on Discovery Channel’s Daily Show, which was broadcasted on May 2015 in America.

Considerations

Fumo’s original design is based on existing smoker’s pole’s in the Netherlands to improve recognisability. If implementing in countries with a lack of smoker’s pole’s, such as UK, there is a need for enhancing Fumo’s appearance to make it stand out more.

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