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Gumdrop Bins

By Gumdrop Ltd


Installing chewing gum collection points for Gumdrop chewing gum recycling.

Campaign Name: Gumdrop Bins
Delivered By: Gumdrop Ltd
Main Objective: Behaviour change, infrastructure/access/technology
Type: Infrastructure: physical intervention (incl. bins)
Location: Urban
Cost: £0 - 250


Gumdrop collection points can be installed to collect chewed gum which can then be recycled into new products.

Bins are specially designed to collect Gumdrop's on-the-go. These are pink receptacles designed specifically for the disposal of waste chewing gum. Gumdrops are bright pink and look like strawberry flavored bubble gum bubbles, a fun, colourful replacement for the common blank eyesore of the white splodge. Once the Gumdrop is full, the whole Gumdrop along with its contents of waste gum is recycled and processed to manufacture new Gumdrops, the cycle starts again.

Headline Finding

The bins have been measured as part of a wider campaign which included the hand out of Gumdrop on-the-go keyring's and a competition for collected gum. The amount of chewing gum litter decreased substantially throughout the campaign; when chewing gum-specific activities were conducted at the site and Gumdrops were handed out, the reductions were of 54% and 26% respectively. At a later date, when the chewing gum display was in place but no Gumdrops were handed out, chewing gum litter returned to the baseline counts, which may indicate that the Gumdrops were effective in reducing chewing gum litter.


Installed bins are most effective when supported by a campaign for handing out Gumdrop on the-go keyrings for people to collect their gum.

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