youtube social-facebook social-twitter eye paper-clip mail toggle layout link bell lock unlock ribbon image signal target clipboard clock watch air-play camera video disc printer monitor server cog heart paragraph align-justify align-left align-center align-right book layers stack stack-2 paper paper-stack search zoom-in zoom-out reply circle-plus circle-minus circle-check circle-cross square-plus square-minus square-check square-cross microphone record skip-back rewind play pause stop fast-forward skip-forward shuffle repeat folder umbrella moon thermometer drop sun cloud cloud-upload cloud-download upload download location location-2 map battery head briefcase speech-bubble anchor globe box reload share marquee marquee-plus marquee-minus tag power command alt esc bar-graph bar-graph-2 pie-graph star arrow-left arrow-right arrow-up arrow-down volume mute content-right content-left grid grid-2 columns loader bag ban flag trash expand contract maximize minimize plus minus check cross move delete menu archive inbox outbox file file-add file-subtract help open ellipsis instagram youtube

Keep Clean and Run

By AICA

6+

Keep Clean And Run is an eco-marathon of 350-400km during which 2 runners, with backpack, GPS and camera have collected, mapped and photographed waste abandoned along the way.

Campaign Name: Keep Clean and Run
Delivered By: AICA
Main Objective: Gathering data (monitoring), Behaviour change, raising awareness/ communications campaigns, Behaviour change, community engagement
Type: Communications campaign incl. posters, Community engagement and/or event
Location: Urban, Rural, Roadside
Cost: £10k – 15k

Summary

Keep Clean And Run is an initiative to raise awareness against littering held for the first time in May 2015 as the Italian central event of the Let's Clean-Up Europe campaign. In each of the towns crossed by the runners the local people have been invited to run their own local cleaning events followed by a meeting and debate that helped people understand the problems of litter and its effects on ecosystems and food chain.

Headline Finding

12.103,47 kg of waste collected, of which 40% were plastics; 25% glass; 20% mixed waste; 10% aluminum or metal waste; 5% was paper.

Considerations

Tackling littering inland is fundamental to avoid marine litter as 70% of it is caused by trash that comes from inland. A great effort was made to involve local stakeholders, but it seems important to enhance school and public administration’s participation and to accompany clean-up actions with sensitization communication.

Have you already done a version of this campaign?

Add response

Upload Your version of this project: