Keep Clean And Run is an eco-marathon of 350-400km during which 2 runners, with backpack, GPS and camera have collected, mapped and photographed waste abandoned along the way.
Campaign Name:Keep Clean and Run
Main Objective:Gathering data (monitoring), Behaviour change, raising awareness/ communications campaigns, Behaviour change, community engagement
Type:Communications campaign incl. posters, Community engagement and/or event
Location:Urban, Rural, Roadside
Cost:£10k – 15k
Keep Clean And Run is an initiative to raise awareness against littering held for the first time in May 2015 as the Italian central event of the Let's Clean-Up Europe campaign. In each of the towns crossed by the runners the local people have been invited to run their own local cleaning events followed by a meeting and debate that helped people understand the problems of litter and its effects on ecosystems and food chain.
12.103,47 kg of waste collected, of which 40% were plastics; 25% glass; 20% mixed waste; 10% aluminum or metal waste; 5% was paper.
Tackling littering inland is fundamental to avoid marine litter as 70% of it is caused by trash that comes from inland. A great effort was made to involve local stakeholders, but it seems important to enhance school and public administration’s participation and to accompany clean-up actions with sensitization communication.
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Neat Streets is a Hubbub initiative in conjunction with INCPEN.