The U.K's first ever rural litter shop entirely stocked with rubbish from the forest floor.
Campaign Name:Litter Shop of Horrors
Designed By:Dirty Beach
Main Objective:Behaviour change, raising awareness/ communications campaigns, Behaviour change, community engagement
Type:Installations incl. art
Cost:£5k – 10k
We teamed up with the artists behind Dirty Beach to create the UK’s first ever rural litter shop as part of the #LoveYourForest campaign. The ‘CON-venience store’ was stocked with litter from yesteryear, revealing the quantity and permanence of litter that's dropped in the forest.
This museum of waste had an array of discarded picnic plastics and ‘forest fresh’ trash. There was a number of vintage and unusual findings including decades old crisp packets, 40 year old drinks bottles with cork stoppers, old pull-ring drinks cans and ONE old croc — beware, there might be another one still lurking in the wood!
Litter sticks around for a lot longer than we expect it to, it took less than half a day to collect the all the litter needed to stock the shop, most of it found right on top of the forest floor. Over 500 people came through the shops doors while it was open in the Forest of Dean and it was a great way to engage the local community, especially kids about the long term effects of littering on the local environment.