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My Street is Your Street

By Hubbub

1+

A poster campaign showcasing people who live and work together to try and stop littering in their area

Campaign Name: My Street is Your Street
Delivered By: Hubbub
Main Objective: Behaviour change, community engagement
Type: Communications campaign incl. posters
Location: Urban, Rural
Cost: £250 - 500

Summary

Creating local pride by introducing people who live and work in an area, to each other, through a personalised poster campaign.

The My Street Is Your Street outdoor gallery promotes personal responsibility for the issue of litter by creating a sense of inclusion and shared ownership of space. The gallery introduces people who live, work, socialise and travel through an area to celebrate the people who make the place what it is.

We piloted the My Street Is Your Street gallery in Villiers Streetm, London where over 50 faces were exhibited in the stations, on the streets and in local businesses.

Headline Finding

The campaign is a great way to bring together local people and businesses and to strengthen their ownership of the space.

Considerations

• Permissions to display posters in public and private spaces.
• Weatherproofing if displaying outdoors.
• Ensuring it’s eye-catching with clear messaging.

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