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On-the-Go Recycling

By Britvic Soft Drinks_& Recoup

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Giving people the chance to ‘drink and drop’ whilst on the go, depositing their used plastic bottles and cans into the dedicated recycling hub areas.

Campaign Name: On-the-Go Recycling
Delivered By: Britvic Soft Drinks_& Recoup
Main Objective: Gathering data (monitoring), Behaviour change, raising awareness/ communications campaigns, Behaviour change, infrastructure/access/technology, Behaviour change, community engagement
Type: Communications campaign incl. posters, Installations incl. art, Community engagement and/or event, Infrastructure: physical intervention (incl. bins), Stunt
Location: Urban
Cost: £20k +

Summary

On-the-Go Recycling was a pilot by way of research for both Britvic, the NHS and shopping centre customers, and ran for 7 months. Every tonne of waste collected through the scheme produced up to £100 worth of raw materials to be locally recycled into new cans and bottles.

Recycling was one of the ways Britvic felt it could help create a cleaner and more sustainable local community.

Headline Finding

The majority of consumers asked had noticed the new recycling hub areas and most said they had/would use them. As a result of the success the hospitals involved have pledged to change their behaviour and ensure they make more recycling easier for visitors to do.

Considerations

There is a high cost of bins/recyclers and waste management if sites do not already have these in place.

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