On-the-Go Recycling was a pilot by way of research for both Britvic, the NHS and shopping centre customers, and ran for 7 months. Every tonne of waste collected through the scheme produced up to £100 worth of raw materials to be locally recycled into new cans and bottles.
Recycling was one of the ways Britvic felt it could help create a cleaner and more sustainable local community.
The majority of consumers asked had noticed the new recycling hub areas and most said they had/would use them. As a result of the success the hospitals involved have pledged to change their behaviour and ensure they make more recycling easier for visitors to do.
There is a high cost of bins/recyclers and waste management if sites do not already have these in place.
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Neat Streets is a Hubbub initiative in conjunction with INCPEN.