youtube social-facebook social-twitter eye paper-clip mail toggle layout link bell lock unlock ribbon image signal target clipboard clock watch air-play camera video disc printer monitor server cog heart paragraph align-justify align-left align-center align-right book layers stack stack-2 paper paper-stack search zoom-in zoom-out reply circle-plus circle-minus circle-check circle-cross square-plus square-minus square-check square-cross microphone record skip-back rewind play pause stop fast-forward skip-forward shuffle repeat folder umbrella moon thermometer drop sun cloud cloud-upload cloud-download upload download location location-2 map battery head briefcase speech-bubble anchor globe box reload share marquee marquee-plus marquee-minus tag power command alt esc bar-graph bar-graph-2 pie-graph star arrow-left arrow-right arrow-up arrow-down volume mute content-right content-left grid grid-2 columns loader bag ban flag trash expand contract maximize minimize plus minus check cross move delete menu archive inbox outbox file file-add file-subtract help open ellipsis instagram youtube

On-the-Go Recycling

By Britvic Soft Drinks_& Recoup


Giving people the chance to ‘drink and drop’ whilst on the go, depositing their used plastic bottles and cans into the dedicated recycling hub areas.

Campaign Name: On-the-Go Recycling
Delivered By: Britvic Soft Drinks_& Recoup
Main Objective: Gathering data (monitoring), Behaviour change, raising awareness/ communications campaigns, Behaviour change, infrastructure/access/technology, Behaviour change, community engagement
Type: Communications campaign incl. posters, Installations incl. art, Community engagement and/or event, Infrastructure: physical intervention (incl. bins), Stunt
Location: Urban
Cost: £20k +


On-the-Go Recycling was a pilot by way of research for both Britvic, the NHS and shopping centre customers, and ran for 7 months. Every tonne of waste collected through the scheme produced up to £100 worth of raw materials to be locally recycled into new cans and bottles.

Recycling was one of the ways Britvic felt it could help create a cleaner and more sustainable local community.

Headline Finding

The majority of consumers asked had noticed the new recycling hub areas and most said they had/would use them. As a result of the success the hospitals involved have pledged to change their behaviour and ensure they make more recycling easier for visitors to do.


There is a high cost of bins/recyclers and waste management if sites do not already have these in place.

Have you already done a version of this campaign?

Add response

Upload Your version of this project: