youtube social-facebook social-twitter eye paper-clip mail toggle layout link bell lock unlock ribbon image signal target clipboard clock watch air-play camera video disc printer monitor server cog heart paragraph align-justify align-left align-center align-right book layers stack stack-2 paper paper-stack search zoom-in zoom-out reply circle-plus circle-minus circle-check circle-cross square-plus square-minus square-check square-cross microphone record skip-back rewind play pause stop fast-forward skip-forward shuffle repeat folder umbrella moon thermometer drop sun cloud cloud-upload cloud-download upload download location location-2 map battery head briefcase speech-bubble anchor globe box reload share marquee marquee-plus marquee-minus tag power command alt esc bar-graph bar-graph-2 pie-graph star arrow-left arrow-right arrow-up arrow-down volume mute content-right content-left grid grid-2 columns loader bag ban flag trash expand contract maximize minimize plus minus check cross move delete menu archive inbox outbox file file-add file-subtract help open ellipsis instagram youtube

Peppermint Pointlist

By Hubbub UK


The public are enticed to stick their chewed gum on a cross covered façade to reveal a pointillist image or number, raising awareness of the gum litter issue

Campaign Name: Peppermint Pointlist
Delivered By: Hubbub UK
Designed By: Common Works
Main Objective: Behaviour change, raising awareness/ communications campaigns
Type: Installations incl. art
Location: Urban
Cost: £1k – 2.5k


Interactive chewing gum displays were used to raise awareness of gum litter. The public were invited to stick their used gum to one of the points on a cross covered facade. This would then reveal a pointillist image or number after enough gum was deposited. The first image was the face of a historical character from the area, linked to a text-in guess-the-face competition.

Rationale: To raise awareness of the issue of chewing gum litter in a way that was visually interesting and interactive. The ‘guess-the-face’ competition aimed to remind users of the street’s distinct heritage by creating an image of the iconic historical figure, Charles Dickens.

Headline Finding

Peppermint Pointillist was part of a 6-month anti-litter campaign in central London. Independent measurement by Keep Britain Tidy found that across the campaign, the amount of litter dropped by 26%. Behavioural observations also suggested that rates of littering behaviour decreased by 16% from before to during the campaign. The amount of chewing gum discarded decreased substantially in the months that Neat Streets focused on gum initiatives and then returned to normal levels in the following month.

As a number of gum-related activities took place on one single site simultaneously, it's not possible to assess whether any particular project made a significant enough difference to support its replication elsewhere.


The competition demanded too much from the user and was too abstract so the uptake was low. Therefore subsequent displays were made much simpler. Similar displays have been inspired elsewhere following on from Neat Streets, including Bob Marley and Usain Bolt themed Peppermint Pointillism at Nottinghill Carnival.

Agree a space for the artwork.
• Commission the design.
• Agree how long the artwork will be in place and how it will be maintained during the installation.
• Permissions required to install the display.
• Consider a fact or image that links to your local area.
• Keep it simple.

Additional Comments

Contact Hubbub UK for provision of template for cross covered façade and displays.

Have you already done a version of this campaign?

Add response

Upload Your version of this project: